Yoga is gaining popularity. Fast!
Whether it's a rolled up mat slung under the arm of a business suit, yoga pants paired with the weekend's best attire or contorting poses on your social media feed, it's hard to ignore the explosion of this multi billion dollar market.
Here we detail the key takeaways from a 2016 Yoga in America Study conducted by Yoga Journal and Yoga Alliance. This augmented study focused on the growing practice of yoga in America, from the perspectives of yoga practitioners, teachers, studio owners, as well as the non-practicing U.S. public. Results of this study have been benchmarked against similar studies conducted in 2008 and 2012 by Yoga Journal.